The Task

The Andy Roddick Foundation created an at home Social and Emotional Learning Program for young kids to help them learn some of the skills they might be missing out on during the pandemic. They tasked us with naming and branding the program, and designing the materials that go in the kit.

Writer: Lauren Nail
Designers: Gwen Donovan, Stephanie Darby

What We Did

We found a way to simplify a grown-up topic, and make it easier for kids to understand, naming the program: Whatchamafeelit.

• Naming

• Branding

• Collateral design

Emotion Cards

We created a set of characters to represent emotions, and placed them on cards to help kids recognize them.